Oh the guys at PHAT Training Inc.. They are so good to me. I was doing a shoot with them as part of the tail end of their Get Phat for Summer program when we were all of a sudden taking hip hop style shots in the alley way.
Jesse explained that they were for a new program he was running called Street Phat. Basically he has partnered up with Luke from 3rd Street Beat and they are running a hip hop / fitness / flash mob style class. It sounds like too much fun.
If you are interested, or want to know more, email Jesse at firstname.lastname@example.org.
Here is the poster I put together for them.